Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not when you were founded.
I’m very interested in your business. Remind me what you’re going to give me and how confident I’ll feel that I’ve made the right decision.
Give me options to click and go to another page to find out about your other services or products.
What problem is it that I have if I’m reading this page? What solution am I looking for? Tell me that you understand the situation I’m in and will do everything possible to help me.
"I'll never use another business for this sort of service again"
- Jane Doe
"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone."
- John Doe